Farmington Valley Visitors Association Background Connecticut's Farmington Valley - Canton, Farmington, Avon, Simsbury

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The Farmington Valley Visitors Association (FVVA) is a non-profit 501 C (6) public/private partnership, formed in 1994 to promote the Farmington Valley as a destination for tourists. FVVA has evolved and expanded, becoming a resource for residents and an information center for families wishing to relocate. Thus, FVVA's Mission is to promote tourism and economic vitality in the Farmington Valley.

FVVA, now has over 200 members, including 8 towns and their Chambers of Commerce, (Avon, Burlington, Canton, East Granby, Farmington, Granby, New Hartford and Simsbury), recreational sites, historic sites, farms, lodgings, restaurants, shopping malls, specialty shops, art galleries, antique shops, and local businesses dedicated to assisting our residents and helping families relocate to the valley.

FVVA opened a tourism office in Avon, Connecticut in 1998 and then created a website. Without publicity, public responses to both were swift and favorable. The office greets over 125 visitors a month, receives over 10,000 requests for information via telephone, card, letter and readers responses from advertisement publications each year, and distributes 60,000 copies of its Visitors Guide to all 50 states and approximately 27 foreign countries. The website receives approximately 6,000–7,000 hits per month.

FVVA focuses its efforts on new and innovative ways to showcase its members, encourage tourism provide resource information to residents and promote family and business relocation. Partnering with groups, corporations, agencies and individuals allows FVVA the opportunity to enhance its ability to effectively market the valley as a tourist destination and a desirable place to live and work. FVVA's 8 participating towns have provided information for the creation of "Town" packets to distribute to individuals and families that visit the office, call or e-mail requests for information for potential relocation.

FVVA's year round efforts target specific geographic markets through programs and activities designed to entice residents, leisure and spontaneous travelers, weekend getaway travelers and individuals and families visiting to acquaint themselves with the valley for possible relocation. FVVA member benefits include a listing in the Visitors Guide (with distribution to hotels, member businesses, town offices, libraries, real estate offices, and much more), listings on 2 websites, the space to display brochures and/or business cards in the office, narrative advertising and upcoming event publicity in a monthly newsletter and on a special events board, and potential inclusion of print material in relocation packets. Members also have the opportunity to attend networking meetings and events, and participate in programs designed to enhance visibility without significant costs.

To enhance the ability to promote economic vitality and tourism in the Farmington Valley, FVVA has embarked on a comprehensive Membership Campaign designed to attract not only businesses related to tourism but those businesses, corporations, and individuals who share its vision and are interested in introducing themselves to the resident and "Relocation Market."

If you are interested in joining FVVA, or would like more information on programs, events and/or getaway opportunities, please e-mail or give us a call!




Connecticut's Farmington Valley
Farmington Valley Visitors Association
P.O. Box 1491 | 33 East Main St. Avon, CT 06001
Tel: (860)676-8878 Toll-free: 1-800-4-WELCOME
E-Mail: fvvaoffice@farmingtonvalleyvisit.com

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Farmington Valley Visitors Association